000			01083nam a22002297a 4500
003			NUBALIWAG
005			20240529060348.0
008			240529b ph ||||| |||| 00| 0 eng d
020			_a9786214091638
040			_cNUBLRC
050			_aHF 5415 .D43 2021
100			_aDe Chavez, Roberto G. _eAuthor
245			_aPrinciples of marketing / _cRoberto G. De Chavez.
260			_aMandaluyong City : _bBooks Atbp. Publishing Corp., _cc2021.
300			_ax, 230 pages : _billustrations ; _c22 cm.
365			_bPHP 350.00
504			_aIncludes reference.
505			_aIntroduction.--Strategic planning.--Marketing research.--Marketing environment.--Consumer behavior.--Market segmentation, targeting and positioning.--Products.
520			_aThis book is thorough but light reading. Each chapter ends with a case and comprehensive exercises to connect with principles and theories discussed. Marketers and students of marketing will find the book useful in understanding the challenging and interesting world of marketing.
650			_aMARKETING
942			_2lcc _cFIL _n0
999			_c402 _d402