000			01200nam a22002297a 4500
003			NUBALIWAG
005			20240726023729.0
008			240529b ph ||||| |||| 00| 0 eng d
020			_a9789719654308
040			_cNUBLRC
050			_aHF 5415 .S477 2016
100			_aSerrano, Angelita Ong Camilar. _eAuthor
245			_aPrinciples of marketing / _cAngelita Ong Camilar Serrano.
260			_aManila City : _bUnlimited Books Library Services & Publishing Inc., _cc2016.
300			_ax, 394 pages : _billustrations ; _c25 cm.
365			_bPHP 445.00
504			_aIncludes bibliography.
505			_aChapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. The marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. Workshop and presentation of marketing plan.
520			_aThis textbook in principles of marketing for K to 12 compliant is a big and challenging task. Fortunately i have several committed people wo helped a lot in terms of guidance, advice and support to accomplish this huge book.
650			_aMARKETING
942			_2lcc _cFIL _n0
999			_c409 _d409