000 00575nam a2200181Ia 4500
003 NUBLRC
008 241210s9999 xx 000 0 und d
020 _a978-0-8144-3927-2
040 _cNUBLRC
050 _aGC HF 5415.332 .Y66 .F76 2018
100 _aFromm Jeff
245 0 _a Marketing to Gen Z :
_bthe rules for reaching this vast and very different generation of influencers /
260 _aAMACOM
_c2018
300 _a202 pages
365 _b1372
650 _aConsumer behavior ; Target marketing ; Young adult consumers--Attitudes ; Marketing
942 _2lcc
_cBK
999 _c4090
_d4090