000 00676nam a2200181Ia 4500
003 NUBLRC
008 241210s9999 xx 000 0 und d
020 _a978-1-119-48406-6
040 _cNUBLRC
050 _aGC HF 5410 .P73 2020
100 _aPradeep, A.K.
245 0 _aAI for marketing and product innovation :
_bpowerful new tools for predicting trends, connecting with customers, and closing sales /
260 _aWiley
_c2020
300 _a240 pages
365 _b1484
650 _aArtificial intelligence ; Machine learning ; Marketing--Technological innovations ; Marketing--Data processing ; New products--Data processing ; Customer services
942 _2lcc
_cBK
999 _c4094
_d4094