000			01240nam a22002417a 4500
003			NUBALIWAG
005			20240529073722.0
008			240529b ph ||||| |||| 00| 0 eng d
020			_a9789712396427
040			_cNUBLRC
050			_aHF 5415 .I43 2019
100			_aIlano, A.B. _eAuthor
245			_aPrinciples of marketing / _cA. B. Ilano.
250			_aSecond edition.
260			_aManila City : _bRex Book Store, Inc., _cc2019.
300			_axviii, 335 pages : _billustrations ; _c25 cm.
365			_bPHP 1,100.00
504			_aIncludes reference and index.
505			_aChapter I. The principles of marketing.--Chapter II. The environment and its opportunities.--Chapter III. Market segment and consumer behavior.--Chapter IV. Positioning.--Chapter V. Product Strategies.--Chapter VI. Pricing strategies.--Chapter VII. Place and placement.--Chapter VIII. Promotion strategies.--Chapter IX. Integrated marketing communications.
520			_aThis book marketing creates empires. From neighborhood food carts and auto repair shops to entrepreneurial start ups application developers and multibillion peso retail giants every business can benefit from good marketing.
650			_aMARKETING
942			_2lcc _cFIL _n0
999			_c412 _d412