000			01385nam a2200229Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a978-621-427-089-7
040			_cNUBLRC
050			_aFIL HF 5416.5 .A25 2022
100			_aAcierto, Marife Agustin
245		0	_aPricing strategy / _cMarife Agustin-Acierto, Gilfred Abad Acierto ; Saturnina L. Gomez, editor.
260			_aManila : _bUnlimited Books Library Services & Publishing Inc., _cc2022.
300			_a349 pages : _billustrations : _c26 cm.
365			_b785
504			_aIncludes bibliography and webliography.
505			_aChapter 1: Introduction -- Chapter 2 : Pricing strategy -- Chapter 3 : Best practices of different companies on pricing strategy -- Chapter 4 : Suggestive formulation of pricing strategy
520			_aThis book will help the reader understand the price of value exchaged for products and services, for particular brands, for substitutes, for store brands and alternatives. Companies today face a fast-cahnging pricing environment. Value seeking customers have put increased pricing pressure on many companies. It also points out the importance of pricing strategy to business and how it affects the consumers. It discuesses the obejctives, theories, strategies, and policies.
650			_aMARKETING--DECISION MAKING
700			_aAcierto, Gilfred
942			_2lcc _cBK
999			_c4482 _d4482