| 000 | 00631nam a2200193Ia 4500 | ||
|---|---|---|---|
| 003 | NUBLRC | ||
| 008 | 241210s9999 xx 000 0 und d | ||
| 020 | _a0-8442-3363-3 | ||
| 040 | _cNUBLRC | ||
| 050 | _aGC HF 5415.123 .S3 1993 c.1 | ||
| 100 | _aSchultz, Don E. | ||
| 245 | 0 |
_aIntegrated marketing communications / _cDon E. Schults, Stanley I. Tannenbaum, Robert F. Lauterborn. |
|
| 260 |
_aIllinois _bNTC Business Books _c1993 |
||
| 300 |
_a218 pages _billustration ; _c23cm. |
||
| 504 | _aIncludes index. | ||
| 650 | _aCOMMUNCATION IN MARKETING | ||
| 700 | _aTannenbaum, Stanley I. ; Lauterborn, Robert F. | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c4785 _d4785 |
||