000 00583nam a2200193Ia 4500
003 NUBLRC
008 241210s9999 xx 000 0 und d
020 _a978-0-470-50454-3
040 _cNUBLRC
050 _aGC HF 5415.2 J44 2010 c.1
100 _aJeffrey, Mark
245 0 _aData-driven marketing :
_bthe 15 metrics everyone in marketing should know /
_cMark Jeffrey
260 _aNew Jersey
_bJohn Wiley & Son, Inc.,
_c2010
300 _axxi, 297 pages
_billustration ;
_c24cm.
365 _b300
504 _aInclude index.
650 _aMARKETING RESEARCH
942 _2lcc
_cBK
999 _c4854
_d4854