000			01269nam a22002297a 4500
003			NUBALIWAG
005			20240613064535.0
008			240613b ph ||||| |||| 00| 0 eng d
020			_a9786214271085
040			_cNUBLRC
050			_aHF 5415 .M88 2022
100			_aMutya, Ruby Alminar F. _eAuthor
245			_aFundamentals of marketing : _bfor senior high school / _cRuby F. Alminar Mutya.
260			_aManila City : _bUnlimited Books Library services & Publishing Inc., _cc2022.
300			_axiv, 319 pages : _billustrations ; _c26 cm.
365			_bPHP 500.00
504			_aIncludes bibliography.
505			_aChapter 1. Introduction to marketing system.--Chapter 2. Marketing mix element 1: product.--Chapter 3. Marketing mix element 2: price.--Chapter 4. Marketing mix element 3: place of distribution.--Chapter 5. Marketing mix element 4: promotions.--Chapter 6. Consumer education and consumers cooperative.--Chapter 7. Strategic marketing fundamentals.--Chapter 8. Global and social marketing.
520			_aThis book fundamentals of marketing for senior high school was conceived to supplement teaching materials made by local and foreign authors on outcome based and project based pedagogies.
650			_aMARKETING
942			_2lcc _cFIL _n0
999			_c493 _d493