000			01056nam a2200193Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a978-621-427-078-1
040			_cNUBLRC
050			_aFIL G 155 .A1 .S47 2020 c.3
100			_aSerrano, Angelita Ong Camilar
245		0	_aMarketing for tourism and hospitality / _cAngelita Ong Camilar-Serrano
260			_aManila ; _bUnlimited Books Library Services & Publishing Inc., _cc2020
300			_ax, 201 pages ; _c24cm.
365			_b450
504			_aIncludes bibliography and webliography.
505			_a1. Introduction to Marketing for Tourism and Hosptality -- 2. Tourism and Hospitality Service Marketing and Qaulity -- 3. The MArketing Environment -- 4. Tourism and Hospitality Service Marketing and Quality -- 5. Market Segmentation, Targeting, and Positioning -- 6. Tourism and Hospitality Products -- 7. Pricing Tourism and Hospitality Product -- 8. Distribution Channels Toursim and Hospitality Product -- 9. Promoting Tourism and Hospitality Product.
942			_2lcc _cBK
999			_c4957 _d4957