000			02501nam a2200205Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a978-1-9821-3231-6
040			_cNUBLRC
050			_aGC HM 1169 .G87 2020 c.1
100			_aGupta, Anika
245		0	_aHow to handle a crowd : _bthe art of creating healthy and dynamic online communities _cAnika Gupta
260			_aNew York : _bTiller Press, _cc2020
300			_axxviii, 240 pages ; _c22cm.
365			_bUSD 18.69
504			_aInclude index.
505			_a1. Building bridges: Make America dinner again -- 2. Hard conversations: Pantsuit nation and real talk -- 3. All in the neighborhood: Nextdoors, NUMTOTS, and more -- 4. Bringing the revolution: Sleeping giants and the battle over online advertising -- 5. Playing the game: Keeping the fun in MMORPGs -- 6. For all the world to see: Moderating Reddit -- 7. Building a creative community: The artists of Youtube -- 8. Out of the darkness: Kink and FetLife.
520			_a"Today's digital experience is primarily driven by powerful online communities. Social media networks have gained enormous power over our online experience, partly by harnessing our desire to connect and share with each other. But successful, intentional communities are incredibly difficult to build and get right, as media organizations often discover when they attempt to create their own. Anika Gupta has helped develop community products for media companies in both the United States and India, across boundaries of language and culture. She's seen firsthand the challenges inherent in trying to engineer something that should feel organic, and the difficulties traditional media companies face in leveraging participatory online culture. How, then, to bridge this gap? One answer is moderators. Good moderators set shared goals for community members, invest in long-term relationships, and thoughtfully craft discussion norms. In her research, Anika has found that moderators are drawn to the work because they love interacting and sharing with others - exactly what the best communities run on. In How to Handle a Crowd, she looks at a range of examples -- from Reddit to your local mommy board -- for the dos and don'ts of building better cultures. Whether it's diffusing tensions, attracting new members or encouraging shared action, these lessons will be invaluable for anyone charged with running a community - whether for money, for fun, or for the greater good".
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