000			02081nam a2200217Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a978-621-04-0381-7
040			_cNUBLRC
050			_aFIL G 154 .H47 2021 c.2
100			_aHerrera, Maricel D.
245		0	_aTour and travel management / _cMaricel D. Herrera, Ferdinand Dondi C. Ocampo, and Luzviminda O. Tugade
260			_aManila : _bRex Book Store, _cc2021
300			_axii, 241 pages : _billustrations ; _c26cm.
365			_b450
504			_aIncludes reference and index
505			_aChapter 1. Fundamentals of Travels and Tours -- Chapter 2. Historical Perspective of Travels and Tours -- Chapter 3. Roles of Travel Agencies and tour operators -- Chapter 4. The Business of Travel Management -- Chapter 5. Travel Management Cycle -- Chapter 6. Tour Operations cycle -- Chapter 7. Online travel Agencies (OTAS) -- Chapter 8. Tour and Travel Agency Marketing -- Chapter 9. Revenue Management in Tour and Travel Agency Business -- Chapter 10. Rethinking Sustainability in the Tour Operating Industry -- Chapter 11. Risk Management in Travel Agency Business -- Chapter 12. Challenges and Prospects of Travel Agencies in the 21st Century.
520			_aA travel agency performs a substantial and essential function in the complete process of advancing and advocating tourism in the country or at a destination. Given this role, writing a book about the subject matter becomes a significant task for the authors. This textbook, Tour and Travel Managemen, elucidates the different travel agency operations concepts efficiently. It makes the concepts simpler for not only the tourism management students, but also the working professionals to understand the subject. This textbook is a practical guide for student and business enthusiasts, with chapters discussing the tour and travel management cycles and travel agency marketing, and covers timely and relevant subject matters on tour and travel agency business.
700			_aOcampo, Ferdinand Dondi C. ; Tugade, Luzviminda O.
942			_2lcc _cBK
999			_c5043 _d5043