000 01333nam a2200229Ia 4500
003 NUBLRC
008 241210s9999 xx 000 0 und d
020 _a978-621-416-125-6
040 _cNUBLRC
050 _aFIL HD 30.28 .C33 2022 c.2
100 _aCabrera, Ma. Elenita B.
245 0 _aStrategic management :
_bconcepts and applications
_cMa. Elenita B. Cabrera, Gilbert Anthony B. Cabrera, and Bernadette Ann B. Cabrera
250 _a2022 Edition.
260 _aManila :
_bGic Enterprises & Co., Inc
_cc2022
300 _axv, 283 pages ;
_c23cm.
365 _b750
504 _aIncludes glossary and reference
505 _aUnit I. Understanding Strategy -- Unit II. Strategy Development and Strategic Decision Making -- Unit III. Strategy Implementation.
520 _aThis book looks at the whole process of strategic decision-making from vision, innovating and allocating resources, to its implemention leading people through changes in the business. It focuses on the presentation of relevant strategy content using analysis, formulation, and implementation as a guiding framework. it includes the traditional chapters needed in the core strategy course, as well as contemporary stand alone chapters that provided added value.
700 _aCabrera, Gilbert Anthony B. ; Cabrera, Bernadette Ann B.
942 _2lcc
_cBK
999 _c5137
_d5137