000			01226nam a2200205Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a978-621-409-190-4
040			_cNUBLRC
050			_aFIL GT 3405 .T83 2022 c.1
100			_aTuazon, Maria Arlene Disimulacion
245		0	_aIntroduction to meetings, incentives, conventions, and exhibition (MICE) and special events for tourism and hospitality / _cMaria Arlene Tuazon-Disimulation
260			_aMandaluyong City ; _bBooks Atbp. Publishing Corp., _cc2022
300			_axii, 272 pages : _billustration ;
365			_b475
504			_aIncludes bibliography
505			_aPart I. Overview -- Part II. Event Leadership -- Part III. Event Planning -- Part IV. Event Management -- Part V. Event Marketing -- Part VI. Event Evaluation.
520			_aThis book is updated, as of November 2021, based on the latest reports, statistics, and documents from pertinent tourism, travel, hospitality, leisure, and recreation organization such as the world tourism organization, world travel and tourism council, UFI-global association of the exhibitionindustry, and the Philippine Department of Tourism, among several reputable institutions.
942			_2lcc _cBK
999			_c5187 _d5187