000			01340nam a2200217Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a978-621-406-199-0
040			_cNUBLRC
050			_aFIL HF5415.13 .S47 2019 c.1
100			_aSerrano, Angelita Ong Camilar
245		0	_aMarketing management / _cAngelita Ong Camilar-Serrano
260			_aManila ; _bMindshapers Co., Inc., _cc2019
300			_ax, 379 pages : _billustrations ; _c26cm.
365			_b1290
504			_aIncludes webliography
505			_aChapter 1. Marketing in the Millennium Age -- Chapter 2. Marketing Strategies and Plans -- Chapter 3. Scanning the Marketing Environment for Opportunities -- Chapter 4. SWOT Analyses and Strategic Focus -- Chapter 5. Consumer and Business Buying Behavior -- Chapter 6. Segmentation, Positioning and Target Marketing -- Chapter 7. Product Strategy -- Chapter 8. Pricing Strategy -- Chapter 9. Distribution and Supply Chain Strategy -- Chapter 10. Promotion Strategies.
520			_aThe aim of this book is to emphasize that the heart of any business seccess lies in its marketing techniques. The book shall also highlight the importance of Marketing Management in transalting the company vision, mission, and objectives into effective marketing initiatives.
650			_aMARKETING.
942			_2lcc _cBK
999			_c5225 _d5225