000			01248nam a2200205Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a978-621-406-309-3
040			_cNUBLRC
050			_aFIL HF 5415 .N38 2021 c.1
100			_aNaval, Girly H.
245		0	_aStrategic marketing management : _bsimplified moves for rookies _cGirly H. Naval
260			_aManila ; _bMindshapers Co., Inc., _cc2021
300			_axiv, 166 pages ; _c26cm.
365			_b1090
504			_aIncludes glossary and references
505			_aChapter 1. You and the Dynamic Market Environment -- Chapter 2. Betting in your most Priced Assset: The Customer -- Chapter 3. Segmenting, Targeting and Positioning -- Chapter 4. Marketing Plan Preperation -- Chapter 5. Product and Brand Strategy with Pricing Techniques -- Chapter 6. Integrated Marketing Communications -- Chapter 7. Distribution Strategy and Sales Management -- Chapter 8. Managing Global Operations -- Chapter 9. The Ultimate Attack: Customer Service Strategy.
520			_aThis book intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management.
942			_2lcc _cBK
999			_c5230 _d5230