000			02060nam a2200229Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a978-1-119-91018-3
040			_cNUBLRC
050			_aGC HF 5416.5 .H65p 2023 c.1
100			_aHolden, Reed K.
245		0	_aPricing with confidence : _bten rules for increasing profits and staying ahead of inflation / _cReed K. Holden and Jeet Mukherjee
250			_aSecond edition.
260			_aNew Jersey : _bJohn Wiley & Sons, Inc., _cc2023
300			_axiii, 221 pages : _billustration ; _c24cm.
365			_b3950
504			_ainclude index.
505			_aChapter 1. Rule One: Price for Profit -- Chapter 2. Rule Two: An Ounce of Execution Is Better Than a Pound of Strategy -- Chapter 3. Rule Three: Kick the Discounting Habit -- Chapter 4. Rule Four: Know Your Value -- Chapter 5. Rule Five: Strategy Sets the Direction -- Chapter 6. Rule Six: Innovate for Growth -- Chapter 7. Rule Seven: Understand Your Market -- Chapter 8. Rule Eight: Build Your Give- Gets Muscle -- Chapter 9. Rule Nine: Build Your Selling Backbone -- Chapter 10. Rule Ten: Deploy Three Practices to Increase Profits -- Chapter 11. Conclusion: Price with Confidence – The Journey.
520			_a"With inflation raging, businesses must raise prices, but there's a problem--how to do it wisely, without losing customers. Pricing with Confidence, Second Edition gives a professional pricing wisdom on how to raise prices in an inflationary world, without alienating customers or hurting sales. It shows managers and salespeople how to kick the price discounting habit they often use as a crutch to close a sale. The book also helps business and product leaders recognize the market the value of what they sell to customers, and how to price accordingly. In ten practical steps, Pricing with Confidence, Second Edition, explains how managers can have both healthy profit margins and robust revenue growth, while staying ahead of inflation."-- Provided by publisher
700			_aMukherjee, Jeet
942			_2lcc _cBK
999			_c5298 _d5298