| 000 | 01008nam a2200193Ia 4500 | ||
|---|---|---|---|
| 003 | NUBLRC | ||
| 008 | 241210s9999 xx 000 0 und d | ||
| 020 | _a978-621-427-169-6 | ||
| 040 | _cNUBLRC | ||
| 050 | _aFIL HF 5415.13 .A38 2024 c.1 | ||
| 245 | 0 | _aAdvanced marketing management / | |
| 260 |
_aManila : _bUnilimited Books Library Service & Publishing _cc2024 |
||
| 300 |
_axiv, 251 pages : _c26cm. |
||
| 365 | _b625 | ||
| 504 | _aInclude reference. | ||
| 505 | _aModule 1. An Overview of Strategic Marketing -- Module 2. Strategic Marketing Planning and Analysis -- Module 3. Consumer Behavior and Market Research -- Module 4. Brand Management -- Module 5. Integrated Marketing COmmunication -- Module 6. International and Global Marketing -- Module 7. Emerging Trend in Marketing -- Module 8. Marketing analytics and Decision-Making -- Module 9. Marketing Ledaership and Change Management -- Module 10. Captstone Project and Presentations. | ||
| 650 | _aMARKETING -- MANAGEMENT | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c5581 _d5581 |
||