000			01502nam a2200205Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a978-1-119-85428-9
040			_cNUBLRC
050			_aGC HF 5415.1265 .S36 2022 c.1
100			_aScott, David Meerman
245		4	_aThe new rules of marketing & PR: _bhow to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / _cDavid Meerman Scott
260			_aCanada : _bJohn Wiley & Sons, Inc. _cc2022
300			_a462 pages : _c24cm.
365			_b1677
505			_aIntroduction. I. How to web has changed the rules of marketing and PR -- II. Web-based communication to reach buyers directly -- III. Action plan for harnessing the power of the new rules.
520			_aFrom podcasting to Tiktok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the fully revised eighth edition of the new rules of marketing & pr, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growign your business using new social media tactics or completly revising your website to reach a new makretplace, you'll get aproven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time.
650			_aMARKETING
942			_2lcc _cBK
999			_c5664 _d5664