000			01546nam a2200205Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a978-1-394-19576-3
040			_cNUBLRC
050			_aGC HF 5416.5 .Z38 2024 c.1
100			_aZatta, Danilo
245		4	_aThe 10 rules of highly effective pricing: _bhow to transform your price management to boost profits / _cDanilo Zatta
260			_aCanada : _bJohn Wiley & Sons, Inc. _cc2024
300			_a292 pages: _c23cm.
365			_b3297
505			_aPart I. Ineffective pricing rules -- Part II. The 10 rules of highly effective pricing - Rule 1. Make pricing a CEO priority -- Rule 2. Disseminate the culture of profit -- Rule 3. Understanding and sell value -- Rule 4. Differentiate prices -- Part 5. Consolidate profits by increasing prices -- Rule 6. Avoid price wars -- Rule 7. Cultivate your price image -- Rule 8. Employ technologies, Directing algorithms -- Rule 9. Set the pricing governance -- Part 10. Debunk the myths of pricing -- Part III. How to win.
520			_aThe 10 rules of highly effective pricing is an intuitive and exciting exploration f tranformative pricing strategies for organisations in any region and industry. Experienced growth and pricing expert Danilo Zatta walks you through the strategies, implementations, and concepts you'll need to generate powerful new approaches to pricing. Using both short- and long-term pricing strategies, you can deliver sustained competitive advantage for you firm.
650			_aPRICING
942			_2lcc _cBK
999			_c5670 _d5670