000			01204nam a22002297a 4500
003			NUBALIWAG
005			20240708022244.0
008			240708b ph ||||| |||| 00| 0 eng d
020			_a9786214271214
040			_cNUBLRC
050			_aHF 5415 .S477 2022
100			_aSerrano- Camilar, Angelita, Ong. _eAuthor
245			_aBusiness-to-business marketing / _cAngelita Ong Camilar-Serrano.
260			_aManila City : _bUnlimited Books Library Services and Publishing Inc, _cc2022.
300			_ax, 194 pages : _bIllustration ; _c26 cm.
365			_bPHP 545.00
504			_aIncludes bibliography.
505			_aChapter 1. The nature of business to business market.--Chapter 2. Segmentation, target and positioning in business marketing.--Chapter 3. Marketing mix in the business market.--Chapter 4. Organizational buying.--Chapter 5. Organizational selling.--Chapter 6. Business to business service delivery.--Chapter 7. Business sourcing and outsourcing.--Chapter 8. Emerging trends and issues in B2B marketing.
520			_aThe goal of this book is to let students understand the importance of B2B marketing and the way it is operating.
650			_aMARKETING
942			_2lcc _cFIL _n0
999			_c624 _d624