| 000 | 01045nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | NUBALIWAG | ||
| 005 | 20250227065825.0 | ||
| 008 | 250227b ph ||||| |||| 00| 0 eng d | ||
| 020 | _a9786214063666 | ||
| 040 | _cNUBLRC | ||
| 050 | _aHF 5415.13 .S47 2024 c.1 | ||
| 100 |
_aSerrano, Angelita Ong Camillar. _eAuthor |
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| 245 |
_aStrategic marketing management / _cAngelita Ong Camillar - Serrano. |
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| 260 |
_aManila : _bMindshapers Co., Inc., _cc2024. |
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| 300 |
_avii, 175 pages : _billustrations ; _c26cm. |
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| 365 | _bPHP550.00 | ||
| 504 | _aIncludes Bibliographies. | ||
| 505 | _aChapter 1. Strategic marketing planning.--Chapter 2. Gathering and analysis of marketing information.--Chapter 3. Strategy development.--Chapter 4. Marketing strategies.--Chapter 5. Product strategies.--Chapter 6. Pricing strategies.--Chapter 7. Distribution and channel management strategies.--Chapter 8. Integrated marketing communication strategies. | ||
| 650 | _aSTRATEGIC MANAGEMENT. | ||
| 650 | _aMARKETING MANAGEMENT. | ||
| 942 |
_2lcc _cFIL _n0 |
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| 999 |
_c7037 _d7037 |
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