000 00938nam a22002177a 4500
003 NUBALIWAG
005 20250325104848.0
008 250325b ph ||||| |||| 00| 0 eng d
020 _a9786214271481
040 _cNUBLRC
050 _aHF 5415 .M88 2024 c.1
100 _aMutya, Ruby F. Alimar.
_eAuthor
245 _aUnderstanding marketing research /
_cRuby F. Alminar-Mutya.
260 _aManila :
_bUnlimited Books Library Services & Publishing Inc.,
_cc2024.
300 _ax, 255 pages :
_billustrations ;
_c26cm.
365 _bPHP 525.00
504 _aIncludes bibliography and references.
505 _aChapter 1. Basic research and marketing research.--Chapter 2. Types of research and the research problem.--Chapter 3. Formulating the marketing research problem and proposal.--Chapter 4. Marketing research data collection.--Chapter 5. The marketing research study report.
650 _aMARKETING.
942 _2lcc
_cFIL
_n0
999 _c7168
_d7168