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003			NUBALIWAG
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020			_a9780316084659
040			_cNUBLRC
050			_aPN 4874 .G53 2009 c.1
100			_aGladwell, Malcolm. _eAuthor
245			_aWhat the dog saw : _band other adventures / _cMalcolm Gladwell.
260			_aNew York : _bBack Bay Books/ Little, Brown and Company, _cc2009.
300			_axx, 503 pages ; _c18cm.
365			_bPHP 475.00
505			_aPart 1. Obsessives, Pioneers, and other Varieties of Minor Genius.--Part 2. Theories, Predictions, and Diagnoses.--Part 3. Personality, Character, and Intelligence.
520			_a"What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the ""dog whisperer"" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and ""hindsight bias"" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate."
650			_aAMERICAN LITERATURE _xCOLLECTIONS .
650			_aCOLLECTIONS POPULAR CULTURE _zUNITED STATES.
650			_a SOCIAL VALUES _zUNITED STATES.
942			_2lcc _cBK _n0
999			_c7199 _d7199