000			01828nam a22002297a 4500
003			NUBALIWAG
005			20250331133411.0
008			250331b ph ||||| |||| 00| 0 eng d
020			_a9786214181629
040			_cNUBLRC
050			_aP 90 .M37 2021 c.1
100			_aMariveles, Hannah P. _eAuthor
245			_aPurposive communication / _cHannah P. Mariveles.
250			_aSecond Edition.
260			_aQuezon City : _bWiseman's Book Trading. _cc2021.
300			_aiv, 140 pages ; _c26cm.
365			_bPHP 398.00
504			_aIncludes references.
505			_aUnit I. Communication, processes, principles, and ethics -- Communication: an introduction -- The communication process -- Types of communication -- Principles of communication -- Basic rules of communication -- Guiding principles: receiver vs sender -- Oral communication -- Visual communication -- Written communication -- Ethics in communication -- Ethical considerations in communication -- Ethical communicators know how to properly use information.--Unit II. Communication and globalization -- Global issues and communication -- Business and communication -- Break down borders -- Reading requirement: the flight from conversation by Sherry Turkle -- Cultural appropriateness and bias-free language -- Sex and gender orientations -- Discrimination against age -- Discrimination against race -- Sensitivity to faith and religion -- Evaluating media messages -- Selected reading: the noble and not-so-secret art of service by Hannah A. Papasin.--Unit III. Communication strategies and tools -- Oral, audio-visual aids, web-based presentations -- The oral presentation -- The structure -- Audio-visual aids -- Web-based presentation -- Multimodal texts.--Unit IV. Writing for different purposes .
650			_aCOMMUNICATION.
942			_2lcc _cFIL _n0
999			_c7210 _d7210