000			01763nam a22002537a 4500
003			NUBALIWAG
005			20240723071330.0
008			240723b ph ||||| |||| 00| 0 eng d
020			_a9780071825467
040			_cNUBLRC
050			_aHD 62.6 .M36 2014
100			_aMansfield, Heather _eAuthor
245			_aMobile for good : _ba how-to fundraising guide for nonprofits / _cHeather Mansfield.
260			_aNew York : _bMcGraw Hill education, _cc2014.
300			_aix, 244 pages ; _c24 cm.
365			_bPHP 290.00
504			_aIncludes index.
505			_aPt. 1: Create and implement a mobile and social fundraising strategy.--Pt. 2: Create and maintain a mobile and social media content strategy.--Pt. 3: Using mobile and social networks to distribute content.--Pt. 4: Mobile and social media campaigns for the advanced nonprofit.
520			_aEven if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.
650			_aFUND RAISING.
650			_aNONPROFIT ORGANIZATIONS _xMARKETING.
650			_aSOCIAL MARKETING.
942			_2lcc _cREF _n0
999			_c740 _d740