000			01647nam a22003137a 4500
003			NUBALIWAG
005			20240729033731.0
008			240729b ph ||||| |||| 00| 0 eng d
020			_a9781599186603
040			_cNUBLRC
050			_a HF 5415 .B59 2020
100			_aBly, Robert W. _eAuthor
245			_aThe content marketing handbook : _bhow to double the results of your marketing campaigns / _cRobert W. Bly
260			_aCalifornia : _bEntrepreneur Press, _cc2020.
300			_axxiii, 285 pages ; _c23 cm.
365			_bPHP 1,143.00
504			_aIncludes resources and index.
505			_aPart I: The Foundations of Content Marketing.--Part II: Implementing Content Marketing Tactics.--Part III: Converting Content Marketing Activity into Sales.--Part IV: Appendices.
520			_a"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more than a few strategies to help readers get the highest ROI on their content".
650			_aMARKETING.
650			_aMARKETING _xSOCIAL ASPECTS.
650			_aTARGET MARKETING.
650			_aSOCIAL MEDIA.
650			_aINTERNET MARKETING.
650			_aMARKETING MANAGEMENT.
650			_aSPECIAL TOPIC IN MARKETING MANAGEMENT.
650			_aCONSULER BEHAVIOR.
942			_2lcc _cREF _n0
999			_c760 _d760