Principles of marketing : for senior high school /
Flores, Marivic, Francisco.
Principles of marketing : for senior high school / Marivic Francisco Flores. - Manila City : Mindshapers Co., Inc., c2018. - vi, 262 pages : illustrations ; 23 cm.
Includes bibliography.
Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. Developing the marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. The nature and contents of marketing plan.
This book deals with the principles and practices in marketing goods and services and focuses on the development of integrated marketing programs that will help grow businesses.
9786214061372
MARKETING
HF 5415 .F56 2018
Principles of marketing : for senior high school / Marivic Francisco Flores. - Manila City : Mindshapers Co., Inc., c2018. - vi, 262 pages : illustrations ; 23 cm.
Includes bibliography.
Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. Developing the marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. The nature and contents of marketing plan.
This book deals with the principles and practices in marketing goods and services and focuses on the development of integrated marketing programs that will help grow businesses.
9786214061372
MARKETING
HF 5415 .F56 2018
