Principles of marketing : for senior high school / Marivic Francisco Flores.

By:

Flores, Marivic, Francisco [Author]

Material type: Text

TextPublication details: Manila City : Mindshapers Co., Inc., c2018.Description: vi, 262 pages : illustrations ; 23 cmISBN:

9786214061372

Subject(s):

MARKETING

LOC classification:

HF 5415 .F56 2018

Contents:

Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. Developing the marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. The nature and contents of marketing plan.

Summary: This book deals with the principles and practices in marketing goods and services and focuses on the development of integrated marketing programs that will help grow businesses.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .F56 2018 (Browse shelf(Opens below))	c.1	Available		NUBSHS00001651
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .F56 2018 (Browse shelf(Opens below))	c.2	Available		NUBSHS00001652

Includes bibliography.

This book deals with the principles and practices in marketing goods and services and focuses on the development of integrated marketing programs that will help grow businesses.

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