Out of the box marketing principles : that work and make sensse for senior high students, marketing students, faculty, and practitioners /
Garrovillas, Eduardo P.
Out of the box marketing principles : that work and make sensse for senior high students, marketing students, faculty, and practitioners / Eduardo P. Garrovillas. - Mandaluyong City : Books Atbp. Publishing Corp., c2017. - xxii, 284 pages : Illustrations ; 23 cm.
Includes reference.
Part 1. Overview of marketing and the controversial.--Part 2. Marketing concepts and strategies on product and service.--Part 3. Marketing concepts and strategies on pricing.--Part 4. Marketing concepts and strategies on promotion.--Part 5. Marketing Concepts and strategies on channels and logistics.--Part 6. Key marketing perspectives. a review.
This book is an engaging book in marketing because it is courageous, contagious, and contextual. In my view, this is a courageous marketing book. It has a conscience. It has a souls. It has no fear attacking the formidable gauntlet, which the kotlerite block has witting or un wittingly set up over the last two decades.
9786214090693
MARKETING
HF 5415 .G37 2017
Out of the box marketing principles : that work and make sensse for senior high students, marketing students, faculty, and practitioners / Eduardo P. Garrovillas. - Mandaluyong City : Books Atbp. Publishing Corp., c2017. - xxii, 284 pages : Illustrations ; 23 cm.
Includes reference.
Part 1. Overview of marketing and the controversial.--Part 2. Marketing concepts and strategies on product and service.--Part 3. Marketing concepts and strategies on pricing.--Part 4. Marketing concepts and strategies on promotion.--Part 5. Marketing Concepts and strategies on channels and logistics.--Part 6. Key marketing perspectives. a review.
This book is an engaging book in marketing because it is courageous, contagious, and contextual. In my view, this is a courageous marketing book. It has a conscience. It has a souls. It has no fear attacking the formidable gauntlet, which the kotlerite block has witting or un wittingly set up over the last two decades.
9786214090693
MARKETING
HF 5415 .G37 2017
