Out of the box marketing principles : (Record no. 1099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01431nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241206061001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241206b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214090693 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .G37 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garrovillas, Eduardo P. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Out of the box marketing principles : |
| Remainder of title | that work and make sensse for senior high students, marketing students, faculty, and practitioners / |
| Statement of responsibility, etc. | Eduardo P. Garrovillas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City : |
| Name of publisher, distributor, etc. | Books Atbp. Publishing Corp., |
| Date of publication, distribution, etc. | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 284 pages : |
| Other physical details | Illustrations ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP 350.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes reference. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Overview of marketing and the controversial.--Part 2. Marketing concepts and strategies on product and service.--Part 3. Marketing concepts and strategies on pricing.--Part 4. Marketing concepts and strategies on promotion.--Part 5. Marketing Concepts and strategies on channels and logistics.--Part 6. Key marketing perspectives. a review. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is an engaging book in marketing because it is courageous, contagious, and contextual. In my view, this is a courageous marketing book. It has a conscience. It has a souls. It has no fear attacking the formidable gauntlet, which the kotlerite block has witting or un wittingly set up over the last two decades. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Filipiniana |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 11/25/2024 | Purchased - Book Atbp. Publishing Corp. | 350.00 | FIL HF 5415 .G37 2017 | NUBSHS00001975 | 12/06/2024 | c.1 | 12/06/2024 | Filipiniana |
