Principles of marketing /
Serrano, Angelita Ong Camilar.
Principles of marketing / Angelita Ong Camilar Serrano. - Manila City : Unlimited Books Library Services & Publishing Inc., c2016. - x, 394 pages : illustrations ; 25 cm.
Includes bibliography.
Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. The marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. Workshop and presentation of marketing plan.
This textbook in principles of marketing for K to 12 compliant is a big and challenging task. Fortunately i have several committed people wo helped a lot in terms of guidance, advice and support to accomplish this huge book.
9789719654308
MARKETING
HF 5415 .S477 2016
Principles of marketing / Angelita Ong Camilar Serrano. - Manila City : Unlimited Books Library Services & Publishing Inc., c2016. - x, 394 pages : illustrations ; 25 cm.
Includes bibliography.
Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. The marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. Workshop and presentation of marketing plan.
This textbook in principles of marketing for K to 12 compliant is a big and challenging task. Fortunately i have several committed people wo helped a lot in terms of guidance, advice and support to accomplish this huge book.
9789719654308
MARKETING
HF 5415 .S477 2016
