Principles of marketing / (Record no. 409)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01200nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240726023729.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240529b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789719654308 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .S477 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serrano, Angelita Ong Camilar. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Angelita Ong Camilar Serrano. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila City : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services & Publishing Inc., |
| Date of publication, distribution, etc. | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 394 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP 445.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. The marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. Workshop and presentation of marketing plan. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This textbook in principles of marketing for K to 12 compliant is a big and challenging task. Fortunately i have several committed people wo helped a lot in terms of guidance, advice and support to accomplish this huge book. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Filipiniana |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 01/24/2023 | Purchased - Unlimited Books | 445.00 | FIL HF 5415 .S477 2016 | NUBSHS00000304 | 05/29/2024 | c.1 | 05/29/2024 | Filipiniana | |||||
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 01/24/2023 | Purchased - Unlimited Books | 445.00 | FIL HF 5415 .S477 2016 | NUBSHS00000305 | 05/29/2024 | c.2 | 05/29/2024 | Filipiniana | |||||
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 12/06/2024 | Purchased - Reader's Knowledge Bookstore | 545.00 | FIL HF 5415 .S477 2016 | NUBSHS00002038 | 02/24/2025 | c.3 | 05/29/2024 | Filipiniana | |||||
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 12/06/2024 | Purchased - Reader's Knowledge Bookstore | 545.00 | FIL HF 5415 .S477 2016 | NUBSHS00002039 | 02/24/2025 | c.4 | 05/29/2024 | Filipiniana |
