Marketing for tourism and hospitality /
Serrano, Angelita Ong Camilar
Marketing for tourism and hospitality / Angelita Ong Camilar-Serrano - Manila ; Unlimited Books Library Services & Publishing Inc., c2020 - x, 201 pages ; 24cm.
Includes bibliography and webliography.
1. Introduction to Marketing for Tourism and Hosptality -- 2. Tourism and Hospitality Service Marketing and Qaulity -- 3. The MArketing Environment -- 4. Tourism and Hospitality Service Marketing and Quality -- 5. Market Segmentation, Targeting, and Positioning -- 6. Tourism and Hospitality Products -- 7. Pricing Tourism and Hospitality Product -- 8. Distribution Channels Toursim and Hospitality Product -- 9. Promoting Tourism and Hospitality Product.
978-621-427-078-1
FIL G 155 .A1 .S47 2020 c.3
Marketing for tourism and hospitality / Angelita Ong Camilar-Serrano - Manila ; Unlimited Books Library Services & Publishing Inc., c2020 - x, 201 pages ; 24cm.
Includes bibliography and webliography.
1. Introduction to Marketing for Tourism and Hosptality -- 2. Tourism and Hospitality Service Marketing and Qaulity -- 3. The MArketing Environment -- 4. Tourism and Hospitality Service Marketing and Quality -- 5. Market Segmentation, Targeting, and Positioning -- 6. Tourism and Hospitality Products -- 7. Pricing Tourism and Hospitality Product -- 8. Distribution Channels Toursim and Hospitality Product -- 9. Promoting Tourism and Hospitality Product.
978-621-427-078-1
FIL G 155 .A1 .S47 2020 c.3
