Marketing for tourism and hospitality / (Record no. 4957)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01056nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBLRC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-621-427-078-1 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | FIL G 155 .A1 .S47 2020 c.3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serrano, Angelita Ong Camilar |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing for tourism and hospitality / |
| Statement of responsibility, etc. | Angelita Ong Camilar-Serrano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila ; |
| Name of publisher, distributor, etc. | Unlimited Books Library Services & Publishing Inc., |
| Date of publication, distribution, etc. | c2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 201 pages ; |
| Dimensions | 24cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 450 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography and webliography. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction to Marketing for Tourism and Hosptality -- 2. Tourism and Hospitality Service Marketing and Qaulity -- 3. The MArketing Environment -- 4. Tourism and Hospitality Service Marketing and Quality -- 5. Market Segmentation, Targeting, and Positioning -- 6. Tourism and Hospitality Products -- 7. Pricing Tourism and Hospitality Product -- 8. Distribution Channels Toursim and Hospitality Product -- 9. Promoting Tourism and Hospitality Product. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NU BALIWAG | NU BALIWAG | Filipiniana | Purchased - Mindshapers | 450.00 | FIL G 155 .A1 .S47 2020 c.3 | NUBUL000004379 | 12/12/2024 | 12/12/2024 | Filipiniana |
