Principles of marketing : for senior high school /
Te, Danilo M.
Principles of marketing : for senior high school / Danilo M. Te, Rodilina Baltazar Marte, and Donna Vida M. Abrina. - Quezon City : C & E Publishing Inc., c2018. - x, 262 pages : color illustrations ; 26 cm.
Includes appendices, glossary, bibliography and index.
Chapter 1. Marketing Principles and Strategies.--Chapter 2. Customer Relationship and Customer Service.--Chapter 3. Marketing Opportunity and Consumer Analysis.--Chapter 4. Developing the Marketing Mix.--Chapter 5. Managing the Marketing Process.--Chapter 6. Workshop and Presentation of the Marketing Plan.
This book principles of marketing (for senior high school) covers the practical aspects of marketing, and is intended as an introductory text on marketing for senior high school students. the discussions focus on the major aspects of marketing which includes marketing concepts, principles, and philosophies; customers expectations and customer relationships; marketing environment, trends, and opportunities; determin the marketing mix; and preparing and presenting a marketing plan. the discussions, learning activities, and performance tasks in every lesson are designed to guide the students as they conceptualize and develop their market study or marketing plan.
9789719808077
MARKETING
HF 5415 .T43 2018
Principles of marketing : for senior high school / Danilo M. Te, Rodilina Baltazar Marte, and Donna Vida M. Abrina. - Quezon City : C & E Publishing Inc., c2018. - x, 262 pages : color illustrations ; 26 cm.
Includes appendices, glossary, bibliography and index.
Chapter 1. Marketing Principles and Strategies.--Chapter 2. Customer Relationship and Customer Service.--Chapter 3. Marketing Opportunity and Consumer Analysis.--Chapter 4. Developing the Marketing Mix.--Chapter 5. Managing the Marketing Process.--Chapter 6. Workshop and Presentation of the Marketing Plan.
This book principles of marketing (for senior high school) covers the practical aspects of marketing, and is intended as an introductory text on marketing for senior high school students. the discussions focus on the major aspects of marketing which includes marketing concepts, principles, and philosophies; customers expectations and customer relationships; marketing environment, trends, and opportunities; determin the marketing mix; and preparing and presenting a marketing plan. the discussions, learning activities, and performance tasks in every lesson are designed to guide the students as they conceptualize and develop their market study or marketing plan.
9789719808077
MARKETING
HF 5415 .T43 2018
