MARC details
| 000 -LEADER |
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| fixed length control field |
01805nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240613072709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240613b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789719808077 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415 .T43 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Te, Danilo M. |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing : |
| Remainder of title |
for senior high school / |
| Statement of responsibility, etc. |
Danilo M. Te, Rodilina Baltazar Marte, and Donna Vida M. Abrina. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Quezon City : |
| Name of publisher, distributor, etc. |
C & E Publishing Inc., |
| Date of publication, distribution, etc. |
c2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 262 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
PHP 445.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes appendices, glossary, bibliography and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1. Marketing Principles and Strategies.--Chapter 2. Customer Relationship and Customer Service.--Chapter 3. Marketing Opportunity and Consumer Analysis.--Chapter 4. Developing the Marketing Mix.--Chapter 5. Managing the Marketing Process.--Chapter 6. Workshop and Presentation of the Marketing Plan. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book principles of marketing (for senior high school) covers the practical aspects of marketing, and is intended as an introductory text on marketing for senior high school students. the discussions focus on the major aspects of marketing which includes marketing concepts, principles, and philosophies; customers expectations and customer relationships; marketing environment, trends, and opportunities; determin the marketing mix; and preparing and presenting a marketing plan. the discussions, learning activities, and performance tasks in every lesson are designed to guide the students as they conceptualize and develop their market study or marketing plan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marte, Rodilina Baltazar. |
| Relator term |
Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abrina, Donna vida M. |
| Relator term |
Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Filipiniana |
| Suppress in OPAC |
No |
