Managerial economics : foundations of business analysis and strategy /
Thomas, Christopher R.
Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas and S. Charles Maurice - Thirteen Edition. - New York : McGraw Hill Education, c2020 - xxi, 726 pages ; 24cm.
Includes index
Managers, Profits, and Markets -- Demand, Supply, and Market Equilibrium -- Marginal Analysis for Optimal Decisions -- Basic Estimation Techniques -- Theory of Consumer Behavior -- Elasticity and Demand -- Demand Estimation and Forecasting -- Online Appendix 1: Estimating and Forecasting -- Industry Demand for Price-Taking Firms -- Production and Cost in the Short Run -- Production and Cost in the Long Run -- Production and Cost Estimation -- Online Appendix 2: Linear Programming -- Managerial Decisions in Competitive Markets -- Managerial Decisions for Firms with Market Power -- Strategic Decision Making in Oligopoly Markets -- Advanced Pricing Techniques -- Online Appendix 3: -- Pricing Multiple Products Related in Production -- Decisions under Risk and Uncertainty -- Government Regulation of Business.
978-1-260-56554-6
STRATEGIC PLANNING
GC HD 30.22 .T46 2020 c.1
Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas and S. Charles Maurice - Thirteen Edition. - New York : McGraw Hill Education, c2020 - xxi, 726 pages ; 24cm.
Includes index
Managers, Profits, and Markets -- Demand, Supply, and Market Equilibrium -- Marginal Analysis for Optimal Decisions -- Basic Estimation Techniques -- Theory of Consumer Behavior -- Elasticity and Demand -- Demand Estimation and Forecasting -- Online Appendix 1: Estimating and Forecasting -- Industry Demand for Price-Taking Firms -- Production and Cost in the Short Run -- Production and Cost in the Long Run -- Production and Cost Estimation -- Online Appendix 2: Linear Programming -- Managerial Decisions in Competitive Markets -- Managerial Decisions for Firms with Market Power -- Strategic Decision Making in Oligopoly Markets -- Advanced Pricing Techniques -- Online Appendix 3: -- Pricing Multiple Products Related in Production -- Decisions under Risk and Uncertainty -- Government Regulation of Business.
978-1-260-56554-6
STRATEGIC PLANNING
GC HD 30.22 .T46 2020 c.1
