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Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas and S. Charles Maurice

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw Hill Education, c2020Edition: Thirteen EditionDescription: xxi, 726 pages ; 24cmISBN:
  • 978-1-260-56554-6
Subject(s): LOC classification:
  • GC HD 30.22 .T46 2020 c.1
Contents:
Managers, Profits, and Markets -- Demand, Supply, and Market Equilibrium -- Marginal Analysis for Optimal Decisions -- Basic Estimation Techniques -- Theory of Consumer Behavior -- Elasticity and Demand -- Demand Estimation and Forecasting -- Online Appendix 1: Estimating and Forecasting -- Industry Demand for Price-Taking Firms -- Production and Cost in the Short Run -- Production and Cost in the Long Run -- Production and Cost Estimation -- Online Appendix 2: Linear Programming -- Managerial Decisions in Competitive Markets -- Managerial Decisions for Firms with Market Power -- Strategic Decision Making in Oligopoly Markets -- Advanced Pricing Techniques -- Online Appendix 3: -- Pricing Multiple Products Related in Production -- Decisions under Risk and Uncertainty -- Government Regulation of Business.
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Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books NU BALIWAG NU BALIWAG General Circulation GC HD 30.22 .T46 2020 c.1 (Browse shelf(Opens below)) Available NUBUL000004531

Includes index

Managers, Profits, and Markets -- Demand, Supply, and Market Equilibrium -- Marginal Analysis for Optimal Decisions -- Basic Estimation Techniques -- Theory of Consumer Behavior -- Elasticity and Demand -- Demand Estimation and Forecasting -- Online Appendix 1: Estimating and Forecasting -- Industry Demand for Price-Taking Firms -- Production and Cost in the Short Run -- Production and Cost in the Long Run -- Production and Cost Estimation -- Online Appendix 2: Linear Programming -- Managerial Decisions in Competitive Markets -- Managerial Decisions for Firms with Market Power -- Strategic Decision Making in Oligopoly Markets -- Advanced Pricing Techniques -- Online Appendix 3: -- Pricing Multiple Products Related in Production -- Decisions under Risk and Uncertainty -- Government Regulation of Business.

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