Business-to-business marketing /
Serrano, Angelita Ong Camilar
Business-to-business marketing / Angelita Ong Camilar-Serrano - Manila : Unlimited Books Library Services & Publishing Inc., c2022 - x, 194 pages ; illustration ; 26cm.
include bibliography
Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing.
The book includes activities that make them experience what real business-to-business marketers have done in becoming successful.
978-621-427-121-4
MARKETING
FIL HF 5415 .S47 2022 c.2
Business-to-business marketing / Angelita Ong Camilar-Serrano - Manila : Unlimited Books Library Services & Publishing Inc., c2022 - x, 194 pages ; illustration ; 26cm.
include bibliography
Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing.
The book includes activities that make them experience what real business-to-business marketers have done in becoming successful.
978-621-427-121-4
MARKETING
FIL HF 5415 .S47 2022 c.2
