Business-to-business marketing / Angelita Ong Camilar-Serrano

By:

Serrano, Angelita Ong Camilar

Material type: Text

TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2022Description: x, 194 pages ; illustration ; 26cmISBN:

978-621-427-121-4

Subject(s):

MARKETING

LOC classification:

FIL HF 5415 .S47 2022 c.2

Contents:

Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing.

Summary: The book includes activities that make them experience what real business-to-business marketers have done in becoming successful.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	FIL HF 5415 .S47 2022 c.2 (Browse shelf(Opens below))	Available		NUBUL000004853

include bibliography

The book includes activities that make them experience what real business-to-business marketers have done in becoming successful.

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