Strategic management in tourism and hospitality w/ total quality management /
Magpantay, Don
Strategic management in tourism and hospitality w/ total quality management / Don M. Magpantay Augusto R. Matias and angelie Marie L. Vizconde - Manila : Edric Publishing House, c2022 - 124 pages : illustration ; 26cm.
Chapter 1. The nature of strategic planning -- Chapter 2. The business vision and mission -- Chapter 3. Analyzing a company's external environment -- Chapter 4. Analyzing a company's resources and competative -- Chapter 5. Crafting a strategy : The quest for competative advantage -- Chapter 6. Strategy analysis and choice -- Chapter 7. Executing the strategies : Management and operations issues.
978-621-8179-54-7
TOURISM -- MARKETING
FIL G 155.A1 .M34 2022 c.1
Strategic management in tourism and hospitality w/ total quality management / Don M. Magpantay Augusto R. Matias and angelie Marie L. Vizconde - Manila : Edric Publishing House, c2022 - 124 pages : illustration ; 26cm.
Chapter 1. The nature of strategic planning -- Chapter 2. The business vision and mission -- Chapter 3. Analyzing a company's external environment -- Chapter 4. Analyzing a company's resources and competative -- Chapter 5. Crafting a strategy : The quest for competative advantage -- Chapter 6. Strategy analysis and choice -- Chapter 7. Executing the strategies : Management and operations issues.
978-621-8179-54-7
TOURISM -- MARKETING
FIL G 155.A1 .M34 2022 c.1
