Menu design and revenue management /
Arenas, Chester Dave
Menu design and revenue management / Chester Dave G. Arenas - Manila : Edric Publishing House, c2023 - 80 pages : illustration ; 25cm.
Include bibliography.
Chapter 1. Introduction to menu -- Chapter 2. Manu planning -- Chapter 3. The elements and mechanics of manu design -- Chapter 4. Menu pricing -- Chapter 5. Introduction to revenue management -- Chapter 6. Marketing segmentation and targeting -- Chapter 7. Revenue management key performance indicators (KPIs)
The menu is a list of food and beverage products available or given by food establishments, based largely on consumer demand and tailored to meet organizational goals.
978-621-8179-90-5
HOSPITALY INDUSTRY -- MANAGEMENT
FIL TX 911.3 .A74 2023 c.1
Menu design and revenue management / Chester Dave G. Arenas - Manila : Edric Publishing House, c2023 - 80 pages : illustration ; 25cm.
Include bibliography.
Chapter 1. Introduction to menu -- Chapter 2. Manu planning -- Chapter 3. The elements and mechanics of manu design -- Chapter 4. Menu pricing -- Chapter 5. Introduction to revenue management -- Chapter 6. Marketing segmentation and targeting -- Chapter 7. Revenue management key performance indicators (KPIs)
The menu is a list of food and beverage products available or given by food establishments, based largely on consumer demand and tailored to meet organizational goals.
978-621-8179-90-5
HOSPITALY INDUSTRY -- MANAGEMENT
FIL TX 911.3 .A74 2023 c.1
