Menu design and revenue management / Chester Dave G. Arenas
Material type:
- 978-621-8179-90-5
- FIL TX 911.3 .A74 2023 c.1
Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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NU BALIWAG | NU BALIWAG | Filipiniana | FIL TX 911.3 .A74 2023 c.1 (Browse shelf(Opens below)) | Available | NUBUL000005035 |
Include bibliography.
Chapter 1. Introduction to menu -- Chapter 2. Manu planning -- Chapter 3. The elements and mechanics of manu design -- Chapter 4. Menu pricing -- Chapter 5. Introduction to revenue management -- Chapter 6. Marketing segmentation and targeting -- Chapter 7. Revenue management key performance indicators (KPIs)
The menu is a list of food and beverage products available or given by food establishments, based largely on consumer demand and tailored to meet organizational goals.
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