Tourism & hospitality marketing /
Buenaventura, John Paul Gueverra
Tourism & hospitality marketing / John Paul Gueverra Buenaventura and Liberty Buenaventura-Gutierrez - Manila : Mindshapers co., inc. c2022 - x, 212 pages : 26cm.
Include references.
Chapter 1. Introduction to marketing -- Chapter 2. Hospitality services marketing -- Chapter 3. Hospitality marketing mix -- Chapter 4. Product service mix -- Chapter 5. Price mix -- Chapter 6. Promotion mix -- Chapter 7. Place mix-channel of distribution -- Chapter 8. Marketing plan -- Chapter 9. Strategic marketing and tactical marketing -- Chapter 10. Market opportunity and consumer analysis -- Chapter 11. Consumer behavior -- Chapter 12. Customer relationship development strategies -- Chapter 13. Marketing research and environment -- Chapter 14. Market segmentation -- Chapter 15. Tourism marketing.
978-621-406-363-7
TOURISM -- PLANNING
FIL G 155 .A1 .B84 2022 c.1
Tourism & hospitality marketing / John Paul Gueverra Buenaventura and Liberty Buenaventura-Gutierrez - Manila : Mindshapers co., inc. c2022 - x, 212 pages : 26cm.
Include references.
Chapter 1. Introduction to marketing -- Chapter 2. Hospitality services marketing -- Chapter 3. Hospitality marketing mix -- Chapter 4. Product service mix -- Chapter 5. Price mix -- Chapter 6. Promotion mix -- Chapter 7. Place mix-channel of distribution -- Chapter 8. Marketing plan -- Chapter 9. Strategic marketing and tactical marketing -- Chapter 10. Market opportunity and consumer analysis -- Chapter 11. Consumer behavior -- Chapter 12. Customer relationship development strategies -- Chapter 13. Marketing research and environment -- Chapter 14. Market segmentation -- Chapter 15. Tourism marketing.
978-621-406-363-7
TOURISM -- PLANNING
FIL G 155 .A1 .B84 2022 c.1
