Tourism & hospitality marketing / John Paul Gueverra Buenaventura and Liberty Buenaventura-Gutierrez

By: Material type: TextTextPublication details: Manila : Mindshapers co., inc. c2022Description: x, 212 pages : 26cmISBN:
  • 978-621-406-363-7
Subject(s): LOC classification:
  • FIL G 155 .A1 .B84 2022 c.1
Contents:
Chapter 1. Introduction to marketing -- Chapter 2. Hospitality services marketing -- Chapter 3. Hospitality marketing mix -- Chapter 4. Product service mix -- Chapter 5. Price mix -- Chapter 6. Promotion mix -- Chapter 7. Place mix-channel of distribution -- Chapter 8. Marketing plan -- Chapter 9. Strategic marketing and tactical marketing -- Chapter 10. Market opportunity and consumer analysis -- Chapter 11. Consumer behavior -- Chapter 12. Customer relationship development strategies -- Chapter 13. Marketing research and environment -- Chapter 14. Market segmentation -- Chapter 15. Tourism marketing.
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Include references.

Chapter 1. Introduction to marketing -- Chapter 2. Hospitality services marketing -- Chapter 3. Hospitality marketing mix -- Chapter 4. Product service mix -- Chapter 5. Price mix -- Chapter 6. Promotion mix -- Chapter 7. Place mix-channel of distribution -- Chapter 8. Marketing plan -- Chapter 9. Strategic marketing and tactical marketing -- Chapter 10. Market opportunity and consumer analysis -- Chapter 11. Consumer behavior -- Chapter 12. Customer relationship development strategies -- Chapter 13. Marketing research and environment -- Chapter 14. Market segmentation -- Chapter 15. Tourism marketing.

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