Business-to-business marketing /
Serrano- Camilar, Angelita, Ong.
Business-to-business marketing / Angelita Ong Camilar-Serrano. - Manila City : Unlimited Books Library Services and Publishing Inc, c2022. - x, 194 pages : Illustration ; 26 cm.
Includes bibliography.
Chapter 1. The nature of business to business market.--Chapter 2. Segmentation, target and positioning in business marketing.--Chapter 3. Marketing mix in the business market.--Chapter 4. Organizational buying.--Chapter 5. Organizational selling.--Chapter 6. Business to business service delivery.--Chapter 7. Business sourcing and outsourcing.--Chapter 8. Emerging trends and issues in B2B marketing.
The goal of this book is to let students understand the importance of B2B marketing and the way it is operating.
9786214271214
MARKETING
HF 5415 .S477 2022
Business-to-business marketing / Angelita Ong Camilar-Serrano. - Manila City : Unlimited Books Library Services and Publishing Inc, c2022. - x, 194 pages : Illustration ; 26 cm.
Includes bibliography.
Chapter 1. The nature of business to business market.--Chapter 2. Segmentation, target and positioning in business marketing.--Chapter 3. Marketing mix in the business market.--Chapter 4. Organizational buying.--Chapter 5. Organizational selling.--Chapter 6. Business to business service delivery.--Chapter 7. Business sourcing and outsourcing.--Chapter 8. Emerging trends and issues in B2B marketing.
The goal of this book is to let students understand the importance of B2B marketing and the way it is operating.
9786214271214
MARKETING
HF 5415 .S477 2022
