Business-to-business marketing / Angelita Ong Camilar-Serrano.

By:

Serrano- Camilar, Angelita, Ong [Author]

Material type: Text

TextPublication details: Manila City : Unlimited Books Library Services and Publishing Inc, c2022.Description: x, 194 pages : Illustration ; 26 cmISBN:

9786214271214

Subject(s):

MARKETING

LOC classification:

HF 5415 .S477 2022

Contents:

Chapter 1. The nature of business to business market.--Chapter 2. Segmentation, target and positioning in business marketing.--Chapter 3. Marketing mix in the business market.--Chapter 4. Organizational buying.--Chapter 5. Organizational selling.--Chapter 6. Business to business service delivery.--Chapter 7. Business sourcing and outsourcing.--Chapter 8. Emerging trends and issues in B2B marketing.

Summary: The goal of this book is to let students understand the importance of B2B marketing and the way it is operating.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .S477 2022 (Browse shelf(Opens below))	c.1	Available		NUBSHS00001518
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .S477 2022 (Browse shelf(Opens below))	c.2	Available		NUBSHS00001519

Includes bibliography.

The goal of this book is to let students understand the importance of B2B marketing and the way it is operating.

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