Marketing : for dummies /
McMurtry, Jeanette Maw.
Marketing : for dummies / Jeanette Maw McMurtry. - 6th edition - Hoboken : John Wiley & Sons, c2023. - xiii, 367 pages ; 24cm.
Include index.
Part 1. Marketing in a thriving consumer culture.--Part 2. Building a strategy for LTV and ROI.--Part 3. Executing across channels.--Part 4. Powerful ways to build sales through email, websites, and SEO.--Part 5. Setting your brand up for sustainable sales.--Part 6. The part of tens.
Marketing is changing, and you'll need today's techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
9781119894872
MARKETING --MANAGEMENT MARKETING.
HF 5415.13 .M36 2023 c.1
Marketing : for dummies / Jeanette Maw McMurtry. - 6th edition - Hoboken : John Wiley & Sons, c2023. - xiii, 367 pages ; 24cm.
Include index.
Part 1. Marketing in a thriving consumer culture.--Part 2. Building a strategy for LTV and ROI.--Part 3. Executing across channels.--Part 4. Powerful ways to build sales through email, websites, and SEO.--Part 5. Setting your brand up for sustainable sales.--Part 6. The part of tens.
Marketing is changing, and you'll need today's techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
9781119894872
MARKETING --MANAGEMENT MARKETING.
HF 5415.13 .M36 2023 c.1
