Marketing : (Record no. 6931)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01234nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250208004043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250208b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119894872 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .M36 2023 c.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McMurtry, Jeanette Maw. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | for dummies / |
| Statement of responsibility, etc. | Jeanette Maw McMurtry. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 367 pages ; |
| Dimensions | 24cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP 1,797.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Marketing in a thriving consumer culture.--Part 2. Building a strategy for LTV and ROI.--Part 3. Executing across channels.--Part 4. Powerful ways to build sales through email, websites, and SEO.--Part 5. Setting your brand up for sustainable sales.--Part 6. The part of tens. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing is changing, and you'll need today's techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | NU BALIWAG | NU BALIWAG | Reference | 01/10/2025 | Purchased- Sketchbook | GC HF 5415.13 .M36 2023 c.1 | NUBUL000005289 | 02/08/2025 | C.1 | 02/08/2025 | Books |
